Corsia Car of the Week — The Maserati Quattroporte

What do Ferrari, Lamborghini, and Maserati have in common? They are all Italian luxury car brands. Having said that, the last one is a bit far away from this group of people. For the latest Maserati Quattroporte model, this couldn’t be more obvious.

Although Ferrari and Lamborghini are fighting for the title of the most exotic sports car, Maserati has taken a different path. In this article, we will understand why “luxury” does not always mean the same for all cars.

Why do some people refer to Maserati as a poor man’s Ferrari?

Who likes to live in the shadow of more well-known brands? No matter what they do, they will always be compared to that “first”. Unless… they change the rules of the game! There is no doubt that Maserati has experienced many identity crises in the past.

For a long time, both Ferrari and Maserati were subsidiaries of Fiat Chrysler. To this day, they still have a lot in common. This will naturally lead some people to conclude that if you want to save a Ferrari, you’d better go to Maserati. It’s just that this is not how it works. Since the late 2000s, Maserati has positioned itself as a more comfortable alternative, rather than a competitor to other supercar brands.

Hungry for speed and power? Go buy a Rambo (or Ferrari). Want a good long-distance ride, comfort, and the ability to still pedal hard? Can’t beat Maserati!

The Maserati Quattroporte

Take the Quattroporte for example. It still has that cozy sedan spirit, but it can bite, too. On top of that, it is not just a car to show off, but one that can actually serve a family. That makes it a smarter choice in many situations. Does it deliver though?

Is Maserati Quattroporte a good car?

In the past, all Italian cars have been criticized. There is a saying that the Italians designed amazing cars, but were unable to build them afterward. Is this the case with the Maserati Quattroporte? Many interesting vehicles have passed our luxury car transportation service. Of course, this does not give us an opinion on their quality, but we can see how much their owners cherish them. In addition, we can immediately confirm that the Quattroporte has one of the best designs-and so does the interior!

Now, it is dishonest to say that Maserati is known for its reliable cars. However, if you do research, you will notice that Quattroporte is higher than other products. Compared to its German competitors, it offers a more unique feel and similar reliability. Мany also said that it beats the Mercedes-Benz S-Class in terms of comfort, which means a lot!

To answer the question though — it can be a good car for the right person. For people who want unique luxury and speed to match without sacrificing a smooth ride, the Quattroporte is indeed a good choice. Great even! We just have to take into account that its target market remains very small.

How successful is Maserati Quattroporte?

This may come as a surprise, but the model is nearly 60 years old. Considering how luxury brands launch new models one after another, this shows that Maserati is very focused on consistency. Fun fact: its name translates to “four doors”. Because of this, it has always had a very special market segment-sports cars. The first generation was equipped with a V8 engine from the beginning, and its 260 horsepower is not too shabby. Although now known for its aesthetics, Quattroporte was not so pretty at first. After the first generation, people didn’t start to care about it until the fifth generation. Despite this, Maserati’s sales have been low. For example, the third generation of Quattroporte only produced 2,155 units, while the fourth generation reached 2,400 units. Even the very popular fifth-generation only sold 25,000 cars.

What makes Maserati Quattroporte different from other luxury cars?

As you can see, this model is not the most popular when it comes to big data. Even among luxury brands, Maserati is still fairly niche, calling it a clear success. But you know what? Its fan base prefers this! If you compare the prices of Italian luxury cars, the Maserati Quattroporte may actually seem very affordable. It is in the same price range as the top offers of BMW and Mercedes. However, when people saw the Maserati brand, they raised it by at least one notch, and even more! The brand has done an amazing thing-they have positioned itself as an exotic choice without a super expensive price tag. There is even a niche market for cheaper second-hand Quattroporte devices. As some people have said, you can enjoy all luxury benefits without paying the luxury tax.

If this sounds like something you want to explore, you can look at that market. With our car transportation service, we can transport your car from anywhere in the United States. If you are researching the luxury market segment, please do not underestimate Quattroporte. Old or new, it can stand up!